Lifecycle Marketing Specialist

Sprinto is a cutting-edge company that automates information security compliance for over 2,000 customers across 75+ countries, backed by prominent investors such as Accel, ELEVATION, and Blume Ventures, with $32M in Series B funding. Our team of 300+ innovative thinkers is revolutionizing the way businesses approach security compliance.

Join Our Team as a Lifecycle Marketing Specialist

We are seeking an experienced and skilled Lifecycle Marketing Specialist to own the strategy, systems, and execution that guide leads from initial touch to revenue generation and beyond. As our first dedicated Lifecycle Marketer, you will have the unique opportunity to build from scratch, transforming a fragmented nurture motion into a data-driven, behavior-first engine that shapes how Sprinto engages its customers at scale.

In this role, you will work across Product-Led Growth (PLG) and sales-led funnels, optimizing every moment to increase engagement, velocity, and conversion. Your expertise will be crucial in designing and implementing end-to-end lifecycle strategies, building multi-channel nurture programs, and using tools like HubSpot, Mixpanel, and GA4 to run experiments, trigger workflows, and track performance.

Your Impact Will Be Significant:

• Design and implement comprehensive lifecycle strategies across PLG signups, MQLs, SQLs, and outbound leads
• Develop and execute multi-channel nurture programs (email + in-app) that are automated, segmented, and personalized by behavior, persona, and funnel stage
• Utilize HubSpot, Mixpanel, and GA4 to run experiments, trigger workflows, and track performance
• Own segmentation logic that powers smarter communication at every step
• Write conversion-optimized copy that resonates with startup founders, CTOs, and technical decision-makers
• Run A/B tests across messaging, cadence, and channels to drive constant iteration and improvement
• Collaborate with Product, Sales, Growth, and Content teams to align lifecycle efforts with feature launches, product usage triggers, and revenue goals
• Conduct qualitative and quantitative research to identify friction points, drop-offs, and re-engagement opportunities
• Report on lifecycle metrics, share learnings across teams, and use insights to influence upstream funnel strategy

We Are Looking for a Candidate with:

• 3-5 years of experience in lifecycle or customer marketing, along with content strategy, ideally in B2B SaaS
• Hands-on experience with PLG and sales-led GTM motions
• Deep understanding of user journeys, buyer psychology, and how to influence behavior through content
• Strong copywriting and storytelling skills tailored to technical audiences
• Ability to work cross-functionally and drive alignment with high-context teams
• A systems mindset - you're excited to build the engine, not just the campaigns
• Experience working with HubSpot, Mixpanel, GA4, or similar platforms
• A self-starter mentality; you're comfortable making decisions without perfect data and thrive in fast-moving environments

What We Offer:

• Remote-first culture
• Comprehensive health benefits
• Workstation and device allowances
• Professional development budget
• Ground-floor opportunity to shape our customer journey strategy

To apply, please mention the word CIVILIZE and tag RMzguNjguMTM0LjE5NA== to show you have read the job post completely. Apply To This Job