[Remote] B2B Marketing Lead
Note: The job is a remote job and is open to candidates in USA. KodeKloud is a fast-growing EdTech platform for IT, DevOps, and Cloud. They are seeking a B2B Marketing Lead to own the demand-generation engine and drive new-logo acquisition, working closely with sales to generate qualified leads and create a marketing playbook.
Responsibilities
- Build the demand engine. Design and run the full B2B demand-gen motion — inbound, outbound, and nurture — targeting technical leaders and certification buyers at organisations training IT/DevOps/Cloud engineers
- Generate MQLs for Sales. Define the MQL/SQL framework with Sales, build the lead-scoring and qualification logic, and own a monthly qualified-pipeline target. Marketing's job is to feed AEs, not just to create awareness
- Own the webinar program end to end — topics (DevSecOps, GDPR, LLMs, and similar technical themes), promotion, and follow-up — including co-hosted sessions with partners such as the Linux Foundation to extend reach
- Run segmented email and lifecycle campaigns (free, Pro, AI-plan, and B2C-to-B2B conversion segments) that warm leads and surface buying intent for AE outreach
- Instrument the funnel, attribute pipeline to source, and report on what's working. Build the demand-gen budget (demand creation + SDR agency spend) and defend ROI
- Operate HubSpot, email/sequencing tools, and analytics yourself — campaign build, tracking, and reporting are hands-on parts of the job, not things you delegate
- Work shoulder-to-shoulder with AEs on messaging, sales collateral, and feedback loops, and with Product on positioning and B2B differentiation
- Translate a technical product into sharp, credible positioning for technical buyers — landing pages, one-pagers, campaign copy, and sales enablement
Skills
- B2B EdTech / technical SaaS marketer. You deeply understand how marketing engines work for B2B EdTech or developer-focused SaaS and how to hand off to Sales
- Scrappy operator. Founder or early-startup experience and mindset — you plan it, then you build and run it yourself. You're energised by an empty playbook, not paralysed by it
- Knows the $1M–$10M journey. You've seen what it takes to grow a B2B SaaS business through this stage and know which levers matter at each step
- Sales-aligned. You think in pipeline and MQLs, not vanity metrics, and you know how to make Sales genuinely glad you exist
- Full-stack execution. Comfortable across demand gen, lifecycle, webinars, content, paid, marketing ops, and basic analytics — a generalist who can go deep where it counts
- Strongest fit comes from someone who has marketed a comparable IT/Cloud/DevOps learning platform and knows this buyer cold
- Equivalent experience marketing technical training, certification, or developer products to organisations is welcome even if the logo isn't on this list
- Highly relevant: Linux Academy, A Cloud Guru, DataCamp, Whizlabs, Pluralsight, Cloud Academy
- Adjacent / considered: Udemy (Business), Coursera, and similar B2B EdTech or developer-tooling SaaS
Benefits
- Fully remote, by design: We're remote-first from day one. The team works from homes, co-working spaces, and everywhere in between - we care about outcomes, not hours logged. We do make time to meet in person for a few days each year.
- Health & well-being: Comprehensive health coverage tailored to where you live, plus fully paid parental leave and flexible practices for the parts of life that don't fit into a calendar invite. We hire people for the long run, and we want them in good shape for it.
- Learning & growth: Learning is our product, and it's how the team operates internally too. Everyone gets a dedicated annual learning budget and the time to use it - whether you're going deeper in your craft or picking up something new on the side.
- Lifestyle support & flexibility: A flexible annual budget you can spend on what actually supports your life: fitness, meals, childcare, pet care, family support. Everyone's life looks different - we trust you to pick what helps.
Company Overview