Content Lead
About Payoneer
Founded in 2005, Payoneer is the global financial platform that removes friction from doing business across borders, with a mission to connect the world’s underserved businesses to a rising global economy. We’re a community with over 2,500 colleagues all over the world, working to serve customers, and partners in over 190 countries and territories.
By taking the complexity out of the financial workflows–including everything from global payments and compliance to multi-currency and workforce management, to providing working capital and business intelligence–we give businesses the tools they need to work efficiently worldwide and grow with confidence.
Role Summary
Location: Buenos Aires, Argentina
Hybrid
Full-time
We are
seeking a highly motivated all-round Content Strategist with a talent for executing an online and offline marketing strategy to continue to drive our growth in LATAM from our Buenos Aires office. In this exciting role, you must be a fast learner who can quickly grasp the intricacies of a complex business, connect with other teams to understand and thrive in a fast-paced environment that requires you to successfully build a strategy and manage multiple projects at once. Your primary responsibility will be implementing our content strategy in the region, localizing our offering to its needs, creating brand awareness and positioning assets, engaging with customers both online and offline, building relationship with media, and organizing and attending online and offline events within the market.What you'll do
- Flawless execution of our Marketing strategy in LATAM and take it to the next level by finding new and exciting ways to connect with the community and industry to boost our business growth.
- Build brand, generate leads and sign ups, educate the market and improve our customer’s engagement.
- Create awareness campaigns in order to build positioning
- Create innovative content that will engage our customers, and explore opportunities to expand our footprint in the mainstream media.
- Develop and create assets with the Design team to engage customers and enable local teams to educate users
- Work with central teams and local partners to improve SEO
- Be the link between local markets and corporate teams to feed them with market needs, insights and trends.
- Collaborate in feedback sessions with customers and internal teams
- Work across the local and global marketing team to localize our landing pages, online ads, presentations, and be responsible for the initiative’s quality and performance.
- Translate global content, optimize our sites, My Account and registration funnels process (Consumer Journey end to end)
- Develop ‘eyes and ears’ across internal and external social channels, looking out for specific feedback & being the first to solve issues.
- Manage, monitor and assist our PR and SM agencies
Who you are
- BA in business administration, communication, marketing, journalism, content writer, or anything else that would make us say, “hmmm that’s interesting”.
- 5+ years in marketing roles including digital marketing, online advertising, content, PR, SEO, brand awareness, social media and events.
- A proactive doer working both with a local team and remotely with global teams, handling communication at all hours and maintaining strong relations with colleagues and customers in other locations.
- Project manager skills high level of organization and ability to hit deadlines.
- Hard working, multi-tasker who is willing to work during evenings and weekends to handle urgent matters.
- Excellent writing and verbal communication skills in Spanish and English.
Not a must but a great advantage
- Local knowledge and contacts of agencies, media, influencers, vendors, and more.
- Experience using Wordpress, Asana or other task management tools and Salesforce.
- Experience in B2B marketing or fintech, professional service or payments companies.
- Expertise in UI / UX.
#LI-AB4
#LI-Hybrid
The Payoneer Ways of Working
Act as our customer’s partner on the inside
Learning what they need and creating what will help them go further.Do it. Own it.
Being fearlessly accountable in everything we do.Continuously improve
Always striving for a higher standard than our last.Build each other up
Helping each other grow, as professionals and people.If this sounds like a business, a community, and a mission you want to be part of, apply today.
We are committed to providing a diverse and inclusive workplace. Payoneer is an equal opportunity employer, and all qualified applicants will receive consideration for employment no matter your race, color, ancestry, religion, sex, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by law. If you require reasonable accommodation at any stage of the hiring process, please speak to the recruiter managing the role for any adjustments. Decisions about requests for reasonable accommodation are made on a case-by-case basis.
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