Marketing Copywriter

ABOUT US

BetterMe is a health & wellness platform providing a tailored holistic approach to well-being. Since 2017, we have been on a mission to create a healthier world for everyone, regardless of age, sex, physical ability, or background. Our goal is to make a healthy lifestyle accessible to everyone so they can achieve long-term health benefits.

• Write engaging, conversion-focused copy for paid ad creatives (Meta, Google, TikTok, etc.);
• Collaborate with marketers to create high-performing ad assets;
• Adapt messaging to suit various formats, channels, and campaign goals;
• Conduct thorough research on target audiences, industry trends, and competitors;
• Integrate insights into copy (ads, landing pages, etc.) to maximize impact;
• Match the language of each audience segment—adapt tone and wording to fit;
• Track new trends and weave them quickly into copy and ads.

• 1+ years of commercial experience in similar roles;
• At least Upper-Intermediate English: strong reading and writing skills with grammatical accuracy;
• Strong portfolio with high-quality copy samples;
• Ability to empathize with users, understand their pain points and motivations;
• Comfortable writing across multiple formats in a fast-moving environment;
• Organized, detail-oriented, research-driven, and a quick learner;
• Dedicated to copywriting and skilled at creating clear, persuasive copy that drives results.

• Experience in marketing or performance copywriting;
• Understanding of marketing psychology and copywriting principles;
• Skilled in writing copy for international audiences;
• Experience in copywriting for tech products.

Our mission is creating happiness within since we believe that having your mind and body in complete harmony is key for overall health and quality of life. We plan to capture the growth of the Global Health Market, and our ideal candidate will focus on building the largest healthtech company in the world.

The success of the product became possible through the hard work and dedication of 400+ talented and forward-thinking employees who are true experts in their field. We're one of the biggest partners of Facebook, Google, Snapchat & Twitter within the CEE region.

Our company is built on the ability to find the best people and provide them with everything needed to stay focused on what's important to make our users even healthier, sportier, happier and better! We create a business environment that brings up best in everyone. We have no bureaucracy, and we give our colleagues complete freedom to make decisions and achieve brilliant results. Find more about us on social media platforms: Instagram, LinkedIn.