Social Media Marketer
This is a remote position.
SkillHat is a global training institute. We provide expert training, coaching, and community to help professionals launch their dream careers in tech. Our immersive, hands-on courses teach cutting-edge, high-demand technical and strategic skills, producing resilient careers. Some of our programs include Business Analysis, Scrum, User Experience design, Product Management, Project Management and no-code software development. About the Role: We are looking for a dynamic and creative Social Media Marketer to join our team at SkillHat. This role is perfect for someone who thrives on innovation, takes initiative, and is passionate about growing our brand’s online presence. You will be responsible for driving organic lead generation, creating engaging content, and continuously optimizing our strategies based on data and feedback. Key Responsibilities:- Develop and execute creative social media strategies across LinkedIn, Instagram, and our website.
- Create and manage content that drives engagement and generates at least 400 organic leads per month.
- Design and promote lead magnets (e.g., eBooks, guides) and collaborate with Sales Development Reps (SDRs) to optimise lead follow-up.
- Analyse data and feedback to refine social media campaigns and improve performance.
- Utilise tools like Zoho CRM and Zoho Social to manage and track interactions, and introduce new tools that could enhance productivity.
- Collaborate cross-functionally with marketing, content creators, and other departments to ensure cohesive brand messaging and strategy.
Requirements
- Proven experience in social media marketing with a track record of driving organic growth.
- Strong understanding of LinkedIn and Instagram algorithms and best practices.
- Ability to create engaging content, including graphics, videos, and written posts.
- Experience with CRM and social media management tools, particularly Zoho CRM and Zoho Social, or a willingness to learn quickly.
- A short video (around one minute) introducing yourself and describing a recent social media campaign you led. Tell us about the campaign’s goals, the strategies you used, and the results you achieved.
- A link to your portfolio showcasing past social media content (graphics, videos, captions, or campaign breakdowns) that highlights your creativity and results. Candidates from Jamaica, Nigeria, the Caribbean, South America, the Philippines, and similar regions are encouraged to apply
Originally posted on Himalayas
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