Senior BI Analyst
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Role Description
We are currently seeking a skilled Senior Data Analyst to elevate data-driven decision-making across the marketing organization. In this role, you will report directly to the Senior Manager of Analytics, assuming responsibility for analyzing the impact of our analytics initiatives. Leveraging your expertise, you will play a crucial role in supplying our marketing team with valuable insights to bolster informed decision-making.
- Conduct in-depth analysis of marketing, sales, and product data to derive actionable insights.
- Partner with marketing stakeholders to forecast MQLs, prospects, leads status and report progress against those benchmarks.
- Ability to navigate multiple business lines and draw holistic insights from the tax business.
- Analyze large data sets of structured, semi-structured, unstructured data to discover data insights and collaborate with business partners to deliver business value.
- Advanced data visualization (Tableau) and dashboarding skills to support business decisions, provide recommendations and evaluate business performance.
- Prepare and effectively present your findings to business stakeholders, including executive management in a concise fashion.
- Support ad hoc business studies/reporting; inform segmentation, territory management and initiative reporting.
Qualifications
- Strong experience in marketing, sales, and/or revenue analytics, with B2B focus.
- Demonstrated ability to translate complex data into actionable insights.
- Expertise in Tableau, including dashboard development, data source blending, and performance optimization.
- Ability to manage projects from inception to completion, coordinating across teams and delivering on time.
- Ability to read, write, and understand complex SQL queries for both ad-hoc and dashboard use.
- Experience with and understanding Google Analytics and CRM systems.
- Ability to deliver insights with creativity and pragmatism, ensuring a clear understanding of the "so what?" implications.
- A doer, who won't hesitate to roll up its sleeves.
- Independent thinker with confidence to challenge conventional approaches.
- Proactive mindset with a hands-on and can-do attitude.
Benefits
- Supportive, open, and inclusive atmosphere.
- A team that values your contributions.