Ecommerce Marketing Manager - Outdoor Products (Remote)
Job title: Ecommerce Marketing Manager - Outdoor Products (Remote) in Georgia at Michael Page
Company: Michael Page
Job description: P
- Develop and execute ecommerce marketing strategies to grow online sales
- Enhance website usability, personalization, and engagement
- Develop and execute ecommerce marketing strategies to grow online sales and customer engagement.
- Oversee digital campaigns across various channels, including SEO, SEM, email marketing, paid media, and affiliate marketing.
- Manage promotional calendars, product launches, and seasonal campaigns to maximize ecommerce performance.
- Collaborate with merchandising, product, and creative teams to optimize the online shopping experience.
- Optimize marketing campaigns based on key performance metrics such as traffic, conversion rates, customer acquisition costs (CAC), and return on ad spend (ROAS).
- Leverage data analytics tools (Google Analytics, Shopify, Adobe Analytics, etc.) to measure and report on ecommerce performance.
- Conduct A/B testing to improve conversion rates, site performance, and customer journey optimization.
- Develop strategies for customer acquisition, retention, and loyalty, including CRM, email, and SMS marketing.
- Enhance website usability, personalization, and engagement to improve customer experience and retention rates.
- Work with UX/UI teams to implement enhancements that optimize the ecommerce funnel.
- Partner with global teams to align marketing strategies with overall business goals.
- Collaborate with supply chain and operations teams to ensure inventory availability and order fulfillment efficiency.
- Coordinate with customer service teams to address ecommerce-related customer inquiries and feedback.
- Bachelor's degree in Marketing, Business, Ecommerce, or related field.
- 5+ years of experience in ecommerce marketing, digital marketing, or online sales, preferably in a consumer goods or retail environment.
- Proficiency in ecommerce platforms (Shopify, Magento, Salesforce Commerce Cloud, etc.).
- Expertise in digital marketing tools (Google Ads, Meta Ads, Klaviyo, HubSpot, etc.).
- Strong knowledge of SEO, PPC, email marketing, and web analytics.
- Strong analytical and problem-solving skills.
- Excellent communication and project management abilities.
- Ability to work cross-functionally and adapt in a fast-paced environment.
- Experience with Amazon, Walmart Marketplace, or other third-party ecommerce platforms.
- Knowledge of omnichannel retail and direct-to-consumer (DTC) strategies.
- Experience managing digital marketing budgets and P&L for ecommerce businesses.
- $130,000 - $150,000 base salary
- Annual bonus based on performance
- Healthcare, vision, dental insurance plans
- 401K with employer contribution
- Remote work flexibility