See all roles

Marketing Lead Bilingüe - Recargas Móviles

Work from home Full-time role Hiring

IDT (www.idt.net) is a communications and financial services company founded in 1990 and headquartered in New Jersey, US. Today it is an industry leader in prepaid communication and payment services and one of the world’s largest international voice carriers. We are listed on the NYSE, employ over 1500 people across 20+ countries, and have revenues in excess of $1.5 billion.

We are currently seeking a bilingual (English/Spanish) Marketing Manager to work on the International Mobile Top Up business.

They will be responsible for revenue sales, customer acquisitions, and retention for the USA and international markets.The Marketing Manager will lead the development of digital marketing projects, including creatives to grow the international mobile top up in the retail channel. The Marketing Manager is responsible for working with various teams to ensure the appropriate implementation of marketing strategies for the BOSS Revolution International Mobile Top Up business.

This person will also oversee new products such as e-gifts and calling plans.

* The interview process will be conducted in English.

Responsibilities

  • Manage the marketing for the International Mobile Top Up (IMTU) portfolio of products. Including the execution and measurement of CRM campaigns which include SMS notifications, emails, and in-app push messages.
  • Manage the implementation and analysis of programs that drive new customer acquisition, such as Refer a Friend, community events, social media and more.
  • Design and implement digital marketing campaigns for International Mobile Top Up business in USA/Canada and other international countries.
  • Lead the design of creative elements for campaigns with designers/agency.
  • Analyze/monitor international mobile top up data and propose action plans to grow the business.
  • Collaborate with product and sales teams to effectively launch and market new or enhanced products.
  • Conduct surveys on a needed basis to understand customer behavior, preferences and competition.
  • Manage/Track Budget.
  • Develop presentations demonstrating campaign results, business analysis, etc.
  • Requirements

  • 5+ years of Marketing experience in mobile top up or money transfer services the US & international market.
  • B2C Digital Marketing experience.
  • Marketing Degree
  • Bilingual English/Spanish – Fluent in English
  • High energy and desire to work in a results-oriented environment.
  • Excellent project management, organization, communication, and interpersonal skills.
  • Strong digital and creative marketing knowledge and project management skills.
  • Ability to work under tight deadlines.
  • 2 or more years prior experience in money transfer or financial services industry, marketing, digital preferred, international experience.
  • Working for a mobile carrier a plus.
  • Additional Information

    Please attach CV in English.

    The interview process will be conducted in English.

    Only accepting applicants from LATAM.

    apply to this job

    You might like

    Executive Assistant

    Work from home Full-time role

    Senior Product Manager (Maternity Cover)

    Work from home Full-time role

    Manager, Key Accounts (Strategic Accounts)

    Work from home Full-time role

    Accounts Receivable Analyst

    Work from home Full-time role

    Payroll & 401k Plan Specialist

    Work from home Full-time role

    Customer Success Manager - APAC

    Work from home Full-time role

    Consultant, Application Security Penetration Tester

    Work from home Full-time role

    Global Marketing Manager

    Work from home Full-time role

    Global Marketing Manager

    Work from home Full-time role

    Global Marketing Manager

    Work from home Full-time role

    AI Learning Consultant Lead

    Work from home Full-time role

    Experienced Virtual Assistant – Data Entry Specialist – arenaflex

    Work from home Full-time role

    Sustainability Report Writer & Content Specialist – Project

    Work from home Full-time role

    Experienced Remote Data Entry Clerk and Survey Panelist – Flexible Part-Time Opportunity with arenaflex

    Work from home Full-time role

    TikTok Content Creator

    Work from home Full-time role

    Senior Processor

    Work from home Full-time role

    Experienced Customer Success Representative – Work from Home with arenaflex

    Work from home Full-time role

    National consultancy for Assessment of digital services and development of child-related indicator for Municipal Performance Grant (remote)

    Work from home Full-time role

    Care Manager (Tele-health Medical Assistant) Bilingual a plus

    Work from home Full-time role

    Administrative Programs Officer-Rural Health Transformation Program

    Work from home Full-time role