Data Analyst, Marketing
Toast is driven by building the restaurant platform that helps restaurants adapt, take control, and get back to what they do best: building the businesses they love. We are seeking a Data Analyst (Marketing) to contribute to Toast's data-informed growth strategy. In this role, you will support critical analytics projects aimed at driving incremental Annual Recurring Revenue (ARR) through upsell... opportunities. Your insights will help to inform our marketing strategies and contribute to key business decisions. This role offers exposure to a dynamic marketing analytics environment and the chance to make an impact on Toast's success. If you're passionate about leveraging data to drive growth and are eager to learn and develop your skills in a fast-paced atmosphere, this role offers an exciting opportunity to shape the future of restaurant technology. About this roll* (Responsibilities) Support Marketing leadership in transforming analytical insights into clear narratives Collaborate with cross-functional teams to ensure data integrity and contribute to upsell success metricsAssist in maintaining comprehensive dashboards to track upsell performance and marketing campaign effectiveness Conduct in-depth analyses to identify key drivers of customer upsell behavior Utilize analytical/statistical techniques to support the prediction of upsell propensity and optimization of targeting Assist in the design and evaluation of experiments aimed at testing hypotheses and quantifying business impact Identify opportunities for process improvement and automation in data collection, analysis, and reporting Stay current with industry trends and emerging technologies in marketing analytics Do you have the right ingredients*? (Requirements) Prior experience working in marketing and/or product analytics at a technology company (or similar environment) Demonstrated ability to transform data into clear insights for both technical and non-technical audiences Familiarity using SQL and Python/R for data modeling and statistical analysis Understanding of funnel optimization, customer segmentation, cohort analyses, and related analytical techniques Foundational understanding of marketing attribution concepts and their role in evaluating marketing performance Our Spread* of Total Rewards We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits. Bread puns encouraged but not required The base salary range for this role is listed below. The starting salary will be determined based on skills and experience. In addition to base salary, our total rewards components include cash compensation (overtime, bonus/commissions if eligible), equity, and benefits. Pay Range $76,000$122,000 USD We are Toasters Diversity, Equity, and Inclusion is Baked into our Recipe for Success. At Toast our employees are our secret ingredient. When they are powered to succeed, Toast succeeds. The restaurant industry is one of the most diverse industries. We embrace and are excited by this diversity, believing that only through authenticity, inclusivity, high standards of respect and trust, and leading with humility will we be able to achieve our goals. Baking inclusive principles into our company and diversity into our design provides equitable opportunities for all and enhances our ability to be first in class in all aspects of our industry. Bready* to make a change? Apply today! Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact [email protected] Apply Job!