[Remote] Senior Manager, Growth Marketing & Outreach

Note: The job is a remote job and is open to candidates in USA. CodePath is reprogramming higher education to create the first generation of AI-native engineers, CTOs, and founders. The Senior Manager of Growth Marketing & Outreach will lead outreach and campaign operations, promoting courses and driving enrollment through various channels while optimizing digital marketing efforts.

Responsibilities

• Own digital outreach to faculty, career centers, and academic champions at scale, using HubSpot automation, AI-assisted personalization, and segmented sequences across CodePath’s national contacts
• Execute semester outreach cycles end to end: segment contacts by school, department, prior engagement, and course relevance; build and launch sequences; monitor response rates; iterate
• Manage email and SMS lifecycle campaigns for the admitted-to-enrolled conversion window; test timing, message, and channel to improve show rates and reduce the 32% drop-off between admission and enrollment
• Run re-enrollment outreach through cohort analyses of eligible students and build targeted sequences to bring them back to complete recommended course sequences that optimize job success
• Coordinate national virtual info sessions: scheduling, facilitation, follow-up sequences, and conversion tracking
• Collaborate with student communications to maintain consistent voice and messaging across all outreach channels
• Track campaign performance, open rates, and conversion data; surface optimization opportunities and flag issues to the Director
• Grow and maintain the champion network: faculty advocates, student champions, and national student org relationships (ColorStack, NSBE, SHPE, etc.)

Skills

• Outreach and lifecycle execution: 2-4 years running high-volume email or outbound campaigns. You've built HubSpot (or equivalent) sequences from scratch. You think about timing, segmentation, and personalization, not just send volume
• Systems-oriented: You build workflows that don't require constant manual intervention. Comfortable with automation, conditional logic, and CRM hygiene. You leave things cleaner than you found them
• Data-forward: You obsess over open rates, click rates, and conversion data and use them to iterate. You don't need a data analyst to interpret your own results (although they are here to support heavy lifting)
• AI-forward: You use AI tools in your day-to-day work, for personalization, copy iteration, sequence optimization, or research. You're curious about what's possible and not waiting to be told
• Clear communicator: You write outreach copy that gets responses. You can adjust tone and message across faculty, students, and institutional partners without losing the thread
• EdTech, enrollment marketing, or higher education outreach background
• Experience with university audiences: faculty, department chairs, career center staff, academic advisors
• Familiarity with national student organizations (ColorStack, NSBE, SHPE, etc.) and how partner outreach works
• HubSpot certification or deep hands-on experience building sequences and workflows
• Commitment to CodePath's mission to advance economic mobility through education

Benefits

• Health & Wellness: Medical, dental, and vision insurance (90% employer-covered for employees and dependents), employer-funded healthcare reimbursement, FSAs, and Employee Assistance Program
• Financial Security: 401(k), employer-paid life & disability insurance, and identity theft protection
• Work-Life Balance: Generous PTO, paid holidays, 10 weeks of fully paid parental leave, and an annual year-end company closure (Dec 24 6 Jan 2)
• Professional Growth: $1,000 annual professional development stipend and home office setup support
• Student Loan Forgiveness: CodePath is a qualifying employer for Public Service Loan Forgiveness (PSLF), helping employees manage student loan debt
• Additional Perks: Pet wellness plans, legal services, home/auto insurance discounts, and exclusive marketplace savings

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