[Remote] Business Development Representative

Note: The job is a remote job and is open to candidates in USA. Zappi is a leading consumer insights platform that helps brands win with consumers. They are seeking a Business Development Representative to drive pipeline and revenue growth by identifying high-potential customers and executing outreach campaigns. This role involves collaborating with cross-functional teams to support the company’s growth strategy and achieve performance targets.

Responsibilities

• Generate new business opportunities by proactively prospecting target accounts and leveraging your tech stack for effective event-based, trigger-based, and category-specific outreach. Aim for 100+ outreach actions per day across phone, LinkedIn, and email to consistently meet performance targets
• Nurture inbound leads by engaging with prospects in a timely and strategic manner, ensuring a seamless transition from interest to meeting. Utilize your tech stack to prioritize and follow up efficiently, maximizing conversion rates
• Develop and execute innovative outreach campaigns that align with Zappi's narrative, incorporating educational, valuable content/offers, and targeting the most relevant personas such as CMOs, VPs of Insights, and other key decision-makers within Fortune 500 accounts
• Qualify and engage leads based on defined criteria, scheduling meetings for follow-up discovery with the sales team to further assess potential partnerships and customer needs
• Use outbound selling best practices to uncover customer pain points, articulate the value of Zappi's solutions, and position our platform as a disruptive force in the space
• Leverage account intelligence tools (e.g., 6Sense, Vendelux, UserGems, Sales Navigator) to prioritize high-intent accounts and design tailored engagement strategies to maximize pipeline generation and lead conversion
• Collaborate closely with cross-functional teams, including sales and marketing, to align outreach efforts, share insights from your campaigns, and optimize outreach strategies. Regularly participate in strategy discussions to refine messaging and target accounts
• Achieve or exceed performance metrics, including monthly/quarterly targets and KPIs related to lead generation, outreach volume, and meeting conversion rates
• Stay current on industry trends, competitor activities, and Zappi’s evolving product offerings, using this knowledge to refine outreach strategies and stay ahead of the competition
• Focus on hyper-personalized outreach using a variety of channels, from email to phone calls, ensuring all interactions are tailored to the unique needs of each prospect

Skills

• A minimum of 1 years of experience in Business Development, Inside Sales, or related roles, with a proven track record of creating new logo pipeline in Enterprise environments
• Proven ability to design and execute omnichannel outreach campaigns, with an understanding of how to craft messages that resonate with executive personas and decision-makers in target industries
• Advanced communication skills, with demonstrated success in crafting personalized emails, effective cold calling, and LinkedIn outreach that speaks to executive-level prospects and articulates value clearly
• Familiarity with HubSpot Sales Hub, particularly for managing outbound workflows, prospecting dashboards, and sequence management, or a strong willingness to learn and adapt to new tools
• Experience leveraging tools like 6Sense, UserGems, Sales Navigator, Vendelux to drive targeted outreach and engagement decisions
• Ability to quickly adopt new sales tools and technologies
• Results-driven and goal-oriented, with a passion for meeting or exceeding performance targets in a metric-driven environment
• Appreciation for a collaborative, creative team environment, with a growth mindset and a willingness to embrace new challenges
• Ability to adapt to changing priorities and approaches based on feedback and market trends
• Experience managing large, complex accounts is a plus

Benefits

• Unlimited holidays – we want well rested and motivated teams so encourage people to take plenty of time off. We don’t cap your allowance, but do set a minimum of at least 20 days per year plus national holidays
• One company-paid mental health day of rest every quarter (these are pre-scheduled, so the entire company can take the same days off regularly to reset)
• Flexible working arrangements, including remote (unless otherwise specified)
• Thoughtfully designed offices to support both individual work and collaboration without interrupting others
• Support setting up your home office, if appropriate
• Wellbeing benefits and access to trained therapists / counsellors
• Company paid Life, AD&D, Short term & Long term disability
• Immediate access to Zappi's Health, Dental and Vision Insurance Plan
• Option to enter Zappi's 401k program after 90 days of employment, matched up to 4%
• Tailored personal development through training allowances, coaching, mentorship and career frameworks

Company Overview