[Remote] Group Manager, Growth and Website Content

Note: The job is a remote job and is open to candidates in USA. Superhuman is a dynamic company seeking a Group Manager of Growth and Website Content to join their Growth Marketing team. This role involves leading a small team of content marketers to develop actionable website content strategies that drive acquisition and conversion, while also contributing as an individual by creating high-priority content.

Responsibilities

• Lead the Growth and Website Content Strategy
• Own content strategy across websites and other owned surfaces, ensuring the right content is created, maintained, and prioritized for different audiences, products, and growth motions
• Plan and execute content roadmaps on annual and quarterly cadences, while staying flexible as business priorities evolve
• Partner with channel owners, brand, and product marketing on topical content strategy across both websites. Drive content strategy to drive growth via these topics
• Manage and Grow a Small, High-Impact Team
• Manage and coach a small team of growth and website content marketers, providing actionable feedback and supporting their long-term career development
• Help team members grow their content strategy and management skills by identifying patterns in their work, coaching strategic judgment, and helping them course-correct when needed
• Upskill the team on AI-assisted content creation, content engineering, and modern workflows that increase output without compromising quality
• Foster strong ownership and deep expertise, supporting embedded team members to connect business-unit needs to broader website and Growth goals
• Guide tradeoffs across competing priorities and keep the team focused on the highest-impact work
• Own Content Execution and Operational Excellence
• Oversee the creation and updating of content across our website portfolio, including key content types such as product pages, SEO content, paid landing pages, and others
• Contribute directly as an individual contributor by creating and updating select content yourself, especially content that describes our broader product suite, requires cross-portfolio ownership, or touches on areas of broad topical expertise
• Ensure your team delivers against roadmap commitments each quarter, using the right mix of internal resources, freelancers, AI-enabled workflows, and hands-on execution when needed
• Strengthen content systems and processes, including brief development, reviews, and quality control
• Drive AI content production best practices across the team, balancing speed and efficiency with high-quality, human-led ideation and editorial judgment
• Help shape the team’s tooling, workflows, and resourcing approach to scale content effectively

Skills

• Has 7+ years of experience in content strategy, web marketing, growth content, website content management, or a related field, with 2+ years managing people
• Has demonstrated experience developing and executing website content strategies that support acquisition, conversion, and product or brand storytelling across complex web environments
• Experience implementing AI-assisted content workflows or content automation systems while maintaining strong editorial quality
• Is comfortable operating as a player-coach and can balance team leadership with direct, hands-on content creation and editing when needed
• Knows how to identify user intent and create content that meets that intent, using both qualitative inputs and quantitative data to make informed decisions
• Can connect brand and product frameworks to real user needs and translate strategy into effective website content
• Understands best practices for and has experience with creating SEO and AEO-focused pages, paid landing pages, and product-related web experiences, and brings working knowledge of SEO, website CRO, and paid acquisition
• Has strong operational judgment and can build roadmaps, briefs, processes, and quality-control mechanisms that help teams produce excellent content consistently
• Is a strong people manager who can coach content strategists and managers, support career growth, and elevate the quality of both strategy and execution
• Is able to meet in person for their team's scheduled collaboration weeks, traveling if necessary to the hub where their team is based
• Has a demonstrated ability to work independently with minimal guidance, proactively manages tasks and priorities across multiple projects, analyzes and executes work efficiently, collaborates effectively with cross-functional teams, and thrives in fast-paced, results-driven environments
• Experience working on high-traffic websites or multi-site portfolios
• Experience in AI, SaaS, productivity, or writing tools
• Experience working within CMS-driven web environments and helping teams scale content production systems

Benefits

• Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
• Disability and life insurance options
• 401(k) and RRSP matching
• Paid parental leave
• 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick time
• Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)
• Annual professional development budget and opportunities

Company Overview