[Remote] Chief Marketing Officer

Note: The job is a remote job and is open to candidates in USA. CodePath is the largest educator of college computer science students in the country, training over 40,000 students from more than 1,000 universities. As the Chief Marketing Officer, you will own the full marketing function, including brand strategy, growth, and B2B marketing, while leading a team to scale the company's presence and impact in AI-native tech education.

Responsibilities

• Own CodePath's brand strategy: voice, visual identity, messaging architecture, and market positioning
• Develop and protect brand guidelines across every channel and touchpoint
• Craft the narratives that make CodePath the category-defining name in AI-native tech education
• Tell the optimistic story about CodePath and AI that makes people care, not just click
• Build and optimize high-converting landing pages that are on-brand, clear, and designed to turn visitors into applicants
• Architect campaigns that work at scale: program launches, enrollment pushes, partnerships, and moments that put CodePath in front of new audiences
• Own the marketing side of key funnels, from ad to landing page to application to enrollment, with consistent messaging at every step
• Develop repeatable campaign playbooks so every launch doesn't start from scratch
• Set the overall growth strategy and marketing roadmap aligned with company goals
• Provide strategic direction across paid acquisition channels like Meta and Google
• Allocate budget and resources across channels based on performance and strategic priority
• Identify and test new growth channels and partnerships
• Own product marketing as a core function, sharpening positioning and messaging for learners and for B2B buyers
• Support the earned revenue teams that partner with universities and enterprises, equipping them with positioning, narratives, and sales enablement
• Build the B2B marketing engine: account-based programs, case studies, and demand generation for university and enterprise partners
• Turn learner and alumni outcomes into proof that helps close university and enterprise deals
• Lead and grow the marketing team: hire A-players, set high standards, and develop talent
• Foster a culture of speed, ownership, and creative excellence
• Run marketing as an AI-native team, setting the standard for AI use across content, creative, analytics, and campaign ops
• Build scalable systems and workflows so the team moves fast without breaking things
• Collaborate cross-functionally with program, product, enrollment, and development
• Enrollment growth at improving efficiency: more learners year over year at a lower cost to acquire each one
• Conversion and efficiency across the full funnel
• Brand authority: CodePath is the name people say first in AI-native tech education, measured in unaided awareness, share of voice, and inbound demand
• Earned revenue pipeline with university and enterprise partners
• A high-performing marketing team, measured by hiring, standards, and retention
• CodePath's external reputation with press, funders, and partners

Skills

• You've run marketing budgets in the tens of millions, resulting in revenue in the hundreds of millions
• You've scaled a brand or growth function to millions of users or customers, and to hundreds of millions in revenue
• You've built and led high-performing marketing teams
• AI-native: you don't just use AI tools, you architect marketing systems around them and get 10x leverage from the same headcount. You're at the frontier of AI-assisted brand, content, and growth operations
• Exceptional brand instincts: you tell stories that make people feel something and then act
• Strong analytical chops: you're at home in dashboards, cohort data, and funnel metrics, and you decide with data
• Hands-on content skills: you write compelling copy, review creative, and set a high bar for quality
• Deep understanding of lifecycle marketing, email, and conversion optimization
• Fluency across social platforms and organic content strategy
• B2B product marketing and sales enablement: you've shipped positioning, narratives, and enablement that help a revenue team win deals
• Founder mentality: you think like an owner, with high agency, resourceful and scrappy, solving problems before anyone asks
• Results-driven, with a bias toward action and experimentation over perfection
• Comfortable with ambiguity and rapid iteration in a fast-moving environment

Benefits

• Medical, dental, and vision insurance (90% employer-covered for employees and dependents)
• Employer-funded healthcare reimbursement
• FSAs
• Employee Assistance Program
• 401(k)
• Employer-paid life & disability insurance
• Identity theft protection
• Generous PTO
• Paid holidays
• 10 weeks of fully paid parental leave
• Annual year-end company closure (Dec 24 – Jan 2)
• $1,000 annual professional development stipend
• Home office setup support
• CodePath is a qualifying employer for Public Service Loan Forgiveness (PSLF), helping employees manage student loan debt
• Pet wellness plans
• Legal services
• Home/auto insurance discounts
• Exclusive marketplace savings

Company Overview