Email Marketing Manager (Hybrid from NY)

Email Marketing Manager (Hybrid from NY) Job Category : Marketing & Product ManagementRequisition Number : EMAIL006385Posted : December 16, 2025 Full-Time HybridLocations Showing 1 locationNew York Office Lands' End New York Office 12 W 31st Street 12th Fl New York, NY 10001, USA*This is a hybrid role with three weeks per month onsite (Mon. – Thurs.). The fourth week is fully remote. TheEmail Marketing Managerwill lead our Email & SMS marketing efforts and drive customer engagement, retention, and revenue growth. This role will be responsible for developing and executing Email & SMS marketing strategy, managing the calendar, and collaborating with creative teams to deliver high-impact campaigns.Campaign Calendar + ExecutionDevelop and maintain a comprehensive Email & SMS marketing calendar, ensuring alignment with key business initiatives, promotions, product launches, brand stories and seasonal trends.Develop comprehensive campaign briefs for all email/sms campaigns and submit to creative for execution.Develop email template library to improve operational efficiency and optimize email performance.Measure template performance and update template library accordingly.Select appropriate email templates and provide clear, strategic briefs to the creative team to develop compelling email designs and copy.Own email & sms segmentation strategy and segment selection for every campaign.Improve project management and process with cross functional partners.Partner with retail to develop holistic retail marketing strategy for the email channel.Own all linking strategy, merchandising and execution.Own campaign QA to ensure all content is accurate, links are correct and content is customer ready.Own relationships with licensing partners and develop strategies to support licensing goals.Personalization & Customer-Centric CampaignsDevelop and implement advanced personalization strategies, including dynamic content, behavior-based dynamic content, and tailored product recommendations.Utilize segmentation techniques to target customers by demographics, purchase history, browsing behavior, and lifecycle stage.Partner with Consumer Insights team on opportunities to enhance audiences with 1 st , 2 nd and 3 rd party data.Drive engagement by creating emails and SMS messages that feel personal and relevant to individual customer needs.Collaborate with analytics and data teams to enhance audience targeting, leveraging data insights to continually refine personalization efforts.Creative BriefsOwn the strategy, process and timelines for partnership with Integrated Marketing and Creative teams to submit comprehensive creative briefs for campaign assets.Ensure that creative assets align with campaign goals and timelines.Collaborate with Merchandising and Planning teams on product selection and pricing for emails.Oversee Email Marketing Specialist’s maintenance of all ongoing and upcoming sales and promotions.ReportingOwn the deployment and consistency of UTM parameters across all campaigns.Partner with Data Science to ensure UTM parameters are accurately captured in Adobe.Own the development and maintenance of campaign metadata sheets.Own weekly email + sms recap deck to be delivered every Monday.Provide monthly reporting on send volume and unsubscribe rate to Director of Retention Marketing with insights on improvements or callouts on burn rate.Oversee development of post campaign launch recaps for key brand initiatives.Provide reporting to copy team to ensure SL/PH’s drive optimal open rates.Partner with Data Science and Data Engineering teams of the development of dashboards in data visualization tools that combine engagement and performance metrics.Attend regularly scheduled meetings with vendors to understand channel performance and develop strategies.Partner with email & SMS platform vendors to adopt best practices and improve performance.A/B TestingOwn the strategy, development, timeline and execution of A/B testing roadmap.Oversee the set up, QA and execution of A/B tests.Conduct post test analysis, providing insights and next steps, oversee the development of recap decks.Partner with cross functional partners A/B test ideation and scheduling within testing roadmap.Submit A/B test requests to creative team.CopywritingWrite all SMS copy.Data-Driven Decision MakingMonitor and analyze key performance metrics, such as open rates, click-through rates, and conversion rates, to assess campaign effectiveness.Leverage analytics to refine audience segmentation, content strategies, and targeting approaches.Prepare and present performance reports to senior leadership, identifying opportunities for growth and improvement.Technology and InnovationStay up to date with the latest email marketing trends, technologies, and regulations (e.g., GDPR, CAN-SPAM).Identify and implement new tools and platforms to enhance automation, personalization, and reporting capabilities.Ensure compliance with global email marketing laws and privacy standards.Crea Apply tot his job Apply To this Job