[Remote] Lifecycle & Retention Marketing Manager
Note: The job is a remote job and is open to candidates in USA. Princeton Medspa Partners (PMP) is the leader in acquiring and growing aesthetic and cosmetic medical clinics in the country. They are seeking a Lifecycle & Retention Marketing Manager to own and execute the lifecycle marketing strategy, manage clinic-level CRM strategies, and optimize performance metrics to drive client retention and lifetime value.
Responsibilities
- Own and execute PMP's lifecycle marketing strategy across Email and SMS
- Build and optimize automated journeys: lead nurture, missed opportunity recovery, appointment reminders, post-visit follow-ups, rebooking, cross-sell and upsell, membership and loyalty engagement, win-back and reactivation
- Manage campaign calendar across clinics, aligned to promotions, memberships, and local initiatives
- Tailor lifecycle and CRM strategies by clinic, accounting for local market dynamics, client mix, provider specialties, and performance
- Partner with clinic managers and the Growth Team to ensure campaigns are locally relevant and operationally executable
- Balance centralized best practices with clinic-specific customization to maximize performance
- Own core retention KPIs: retention rate, client LTV, rebooking rate, frequency, churn reduction, CTR, CVR, deliverability, and revenue per send
- Drive LTV growth through improved rebooking cadence, cross-service adoption, and membership penetration
- Continuously test and optimize messaging, timing, offers, and segmentation
- Monitor list health, compliance, and deliverability
- Partner with PMP's data agency to enhance lifecycle reporting, attribution, and incrementality measurement
- Collaborate on LTV modeling, cohort analysis, and advanced segmentation
- Leverage PMP's CDP to personalize messaging and trigger campaigns based on real-time behavior: calls, bookings, treatments, no-shows
- Deliver clear, actionable reporting tied to revenue impact
Skills
- 5+ years of experience in retention, lifecycle, or CRM marketing
- Hands-on experience with Email and SMS platforms (GHL preferred; Klaviyo, Braze, or Iterable a plus)
- Experience building and owning retention programs across a multi-location or multi-brand portfolio
- Strong analytical skills with experience in data and reporting tools
- Proven track record of driving revenue through retention channels
- Excellent project management and cross-functional communication skills
Company Overview