[Remote] Customer Marketing Manager

Note: The job is a remote job and is open to candidates in USA. HR Acuity® is the leading provider of employee relations case management and investigation software. They are seeking a proactive and experienced Customer Marketing Manager to develop and manage programs that engage and build relationships with customers, driving loyalty and satisfaction while enhancing brand presence.

Responsibilities

• Design and implement customer marketing programs that enhance engagement, retention, and loyalty
• Develop educational content and lifecycle campaigns to empower customers and drive product adoption
• Craft compelling customer communications across channels to foster satisfaction and long-term relationships
• Build and manage a scalable customer advocacy program to identify, nurture, and activate brand champions
• Develop and maintain a library of customer stories, case studies, testimonials, and video content
• Lead initiatives that showcase customer success through campaigns, events, and digital channels
• Partner with Customer Success to identify knowledge gaps and create tailored enablement resources
• Collaborate with Product to engage customers in beta programs, feedback loops, and roadmap validation
• Ensure customer insights are integrated into marketing and product strategies
• Plan and execute customer-facing campaigns, including newsletters, webinars, and product updates
• Manage communications and logistics for customer events such as roundtables, user groups, and product launches
• Drive participation and engagement through targeted outreach and personalized messaging
• Analyze customer engagement data and feedback to identify trends and opportunities
• Track and report on the effectiveness of customer marketing and advocacy initiatives
• Use insights to continuously optimize programs and demonstrate impact on business outcomes

Skills

• Min 5 years of experience in a customer marketing and advocacy role
• Proven track record of developing and implementing customer marketing and advocacy strategies
• Experience in a fast-paced B2B SaaS environment
• HR Tech highly preferred
• Bachelor's degree in Marketing, Business, or a related field preferred
• Excellent communication and interpersonal skills to interact with customers and internal stakeholders
• Proficiency with marketing automation tools, CRM platforms and survey tools
• Analytical mindset with the ability to interpret data and translate findings into actionable insights
• Strong project management skills and the ability to handle multiple initiatives simultaneously
• HR Tech highly preferred
• Bachelor's degree in Marketing, Business, or a related field preferred

Benefits

• Discretionary annual bonus or commissions
• Equity
• Comprehensive benefits program, including health and wellness benefits, 401(k) retirement plan, life and disability insurance coverages, and other benefits the Company may offer from time to time
• Comprehensive medical, dental and vision plans
• You can also choose from FSA or HSA options to suit your needs.
• 401K plan that matches your contributions
• Paid leave for various life events, such as sickness, disability, or parenthood
• #Allin Shares Program
• Company paid holidays, birthday day off, closed 4th of July week and December holiday week and 8 hours of volunteer time
• Half day summer Fridays* and half day first Fridays* to catch up on work, personal development, or an afternoon off.
• Unlimited PTO policy to refresh and recharge
• Earn extra cash by referring qualified candidates to join our team.
• Access professional and personal support through our employee assistance program.
• Work from anywhere with our remote work environment that fosters collaboration and creativity. *
• Join a fun and energetic team that values your suggestions and new ideas.
• Receive a competitive salary and meaningful opportunities for growth.
• Onboarding: Learn the basics of your role, the company culture, and the expectations from your manager and team. Get familiar with the tools, systems, and processes that you will use in your daily work. Receive feedback and guidance from your mentor and peers.
• Manager training: Develop the skills and competencies to lead, motivate, and empower your team. Learn how to communicate effectively, delegate tasks, set goals, provide feedback, and resolve conflicts. Enhance your emotional intelligence, coaching, and mentoring abilities.
• Leadership training: Grow your leadership potential and influence within the organization. Learn how to inspire and align others with the company vision, mission, and values. Strengthen your strategic thinking, decision making, and problem-solving skills. Expand your network and collaboration with other leaders across functions and levels.
• Industry training: Stay updated on the latest trends, best practices, and innovations in the Employee Relations industry. Gain insights from experts and thought leaders in the field. Apply your learning to improve your performance, quality, and efficiency.

Company Overview