[Remote] Growth Analyst, Digital Product & CRM (Loyalty)- Remote, Full Time (MK)

Note: The job is a remote job and is open to candidates in USA. Central Business Solutions Inc. is a certified minority-owned organization that focuses on data-driven insights within the hospitality industry. The Growth Analyst, Digital Product & CRM (Loyalty) will transform data into meaningful insights to enhance guest engagement, digital adoption, and loyalty growth, while collaborating with product managers and UX to optimize digital experiences.

Responsibilities

• Design and execute A/B and multivariate tests across digital product features, CRM, and loyalty channels
• Develop structured testing roadmaps prioritizing high-impact hypotheses and ensuring statistical rigor
• Define success metrics for feature launches, campaigns, and guest engagement initiatives
• Embed experimentation frameworks into both marketing and product development cycles
• Partner with Product and UX to define KPIs and measure feature adoption, engagement, and retention across digital touchpoints
• Translate user behavior, journey flow, and loyalty data into actionable insights that influence the digital product roadmap
• Identify friction points and growth opportunities across app, web, and online ordering experiences
• Conduct post-launch analyses to evaluate feature success and guide future iterations
• Monitor CRM, loyalty, and digital campaign performance to identify lift drivers and engagement trends
• Build dashboards and reports that balance marketing and product KPIs — from conversion rates and redemptions to feature adoption and guest lifetime value
• Conduct control group and lift analyses to measure impact across channels and audiences
• Recommend optimization strategies for targeting, offers, and personalization based on test results
• Work closely with Data and Martech teams to enhance measurement, testing, and reporting capabilities
• Ensure consistency and accuracy of data across loyalty, CRM, and product analytics systems
• Automate dashboards and standardize KPIs for a unified view of digital performance
• Partner cross-functionally to align data insights with business, product, and marketing goals
• Present insights in clear, compelling narratives that connect data to guest behavior and business strategy
• Influence decisions across Marketing, Product, and Leadership through data storytelling
• Act as a trusted advisor on experimentation, performance management, and digital optimization

Skills

• Bachelor's degree in Analytics, Mathematics, Statistics, Engineering, Economics, or a related quantitative field
• 4+ years of data analysis experience using SQL, R, Python, or similar tools
• 4+ years of dashboarding experience (Tableau, Power BI, or similar platforms)
• 2+ years in product analytics, CRM, or loyalty analytics — ideally in hospitality, retail, or fast-casual dining
• Proven success designing, executing, and analyzing A/B tests and growth experiments
• Experience translating behavioral and loyalty insights into product roadmap recommendations
• Deep knowledge of experimental design, hypothesis testing, and statistical evaluation
• Strong understanding of product, marketing, and loyalty performance metrics
• Ability to connect quantitative insights to guest experiences and business outcomes
• Excellent communication and data storytelling skills
• Collaborative, curious, and self-starter mindset
• Passion for food, hospitality, and delivering experiences that make guests smile
• Experience with Snowflake or similar data warehouses
• Advanced SQL/Excel skills and familiarity with data automation
• Hands-on experience with analytics tools like Amplitude, Mixpanel, or GA4
• Familiarity with omnichannel attribution and campaign measurement frameworks

Benefits

• Benefits - Full

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