Copywriter, Part-time Contractor
Job Description:
- Write clear and engaging copy for digital marketing channels, including: Social media, email campaigns, and web content
- Google Ads, PMax, YouTube Ads, and other paid media platforms
- SEO, AEO, and GEO-targeted content to improve visibility and relevance
- Edit and proofread marketing materials to ensure accuracy, clarity, and adherence to brand voice and tone.
- Collaborate with the Senior Copywriter and cross-functional teams to deliver cohesive, impactful campaigns.
- Research to develop subject matter expertise or ability to interview the expert to develop needed content
- Stay current with digital marketing trends, best practices, and emerging tools to enhance copy performance.
- Develop a deep understanding of customer needs and create content that connects with their desires and lifestyles.
- Contribute to brainstorming sessions and creative ideation for campaigns and projects.
- Manage multiple projects simultaneously, meeting deadlines in a fast-paced environment.
- Recommend and test copy to continuously refine messaging for optimal results.
Requirements:
- Bachelor's degree in Communications, Journalism, English, Marketing, or a related field.
- 5+ years of experience in digital copywriting, preferably within retail, healthcare, or a similar industry.
- Portfolio showcasing a range of digital copy, including SEO-optimized content, paid media, and social media campaigns.
- Experience working in the optical industry is a plus.
- Strong knowledge of digital copywriting best practices, including SEO, AEO, and GEO targeting.
- Exceptional proofreading and editing skills with a keen eye for detail.
- Experience writing for Google Ads, YouTube Ads, and other paid media platforms.
- Ability to adapt to established brand voice and tone across various campaigns.
- Familiarity with content management systems (CMS) and project management tools like Asana is a plus.
Benefits:
- Flexible work arrangements
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