Executive Director – Growth Marketing

Job Description:

• Define the vision, strategy, and operating model for growth across direct response channels
• Own the investment strategy and performance outcomes across the full-funnel DTC media portfolio
• Set execution standards across channels, including bidding strategy and audience segmentation
• Lead the strategy for high-velocity performance creative across paid social and video formats
• Own media investment planning, forecasting, and performance management
• Partner with e-commerce and onsite merchandising teams to improve acquisition-to-conversion performance
• Partner with the Data and Analytics team to drive testing and measurement strategy
• Scale creator and partner channel performance across affiliate and influencer programs
• Lead social commerce expansion with focus on building TikTok Shop into a revenue channel
• Oversee agencies, media partners, and internal teams to achieve growth and profitability outcomes

Requirements:

• 10+ years in growth and paid media
• 8+ years owning multi-channel acquisition for a Shopify-based DTC business (fitness, fashion, or personal care/CPG preferred)
• Experience managing paid media budgets exceeding $30M annually
• Experience leading cross-channel teams with 3+ direct reports
• Proven track record managing diversified paid media portfolios across Meta, TikTok, Google, CTV, affiliate, influencer, and emerging channels
• Experience partnering closely with analytics teams using MMM, MTA, and incrementality testing
• Experience scaling social commerce with direct ownership of TikTok Shop growth
• Deep understanding of DTC unit economics and growth levers, including CAC, MER, ROAS, LTV
• Demonstrated ability to manage eight-figure marketing budgets
• Omnichannel marketing experience preferred, including exposure to retail and marketplace environments
• Strong cross-functional leadership skills

Benefits:

• Annual bonus opportunity
• Employee stock purchase plan
• 401k plan with company match
• 12-week Maternity/Paternity Leave paid at 100%
• Employee perks & discounts
• Training & career development
• Generous PTO

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