CVM Lead

Job description

The ideal candidate possesses a rare blend of MarTech expertise, data-driven marketing strategy, and enough technical depth to understand complex event-driven architectures. You will ensure that marketing goals are met through sophisticated automation, personalization, and real-time customer engagement.

This role is initially based in Istanbul or can be performed remotely from another country, with a planned on-site relocation to Kuwait in a later phase, subject to regional conditions.

Job requirements

MarTech Mastery: Deep understanding of Marketing Automation tools, CDP (Customer Data Platforms), and real-time decisioning engines (Evam experience is a major plus).

Technical Literacy: Familiarity with SQL, data structures, and the logic of real-time streaming/event processing. You don't need to be a developer, but you must "speak the language."

Analytical Mindset: Proficiency in interpreting complex data sets to drive marketing ROI.

Leadership: Proven track record of managing managed services teams or agency-side account teams in a high-pressure environment.

Communication: Excellent English communication skills (written and verbal). Ability to present complex technical solutions as clear business value to C-level stakeholders.

Job responsibilities

Act as the primary point of contact for CVM and Marketing departments, aligning Evam’s capabilities with the client's commercial KPIs (ARPU growth, churn reduction, and upsell).

Define the roadmap for real-time marketing use cases, ensuring a balance between "always-on" triggers and tactical campaigns.

Lead and mentor the Managed Services team, fostering a culture of excellence and proactive value creation.

2. MarTech & Campaign Excellence

Oversee the end-to-end lifecycle of CVM campaigns: from hypothesis and segment definition to execution and post-launch analysis.

Utilize MarTech know-how to implement advanced customer journeys, A/B testing frameworks, and multi-channel orchestration (SMS, Push, App, Web).

Drive the transition from traditional batch marketing to real-time, event-based engagement.

3. Technical Supervision

Bridge the gap between marketing requirements and technical implementation. You must be comfortable discussing data schemas, API integrations, and logic flows with technical engineers.

Ensure the Evam platform is configured optimally to handle large-scale data streams.

Troubleshoot campaign logic and performance bottlenecks alongside the DevOps and Engineering teams.

4. Analytics & Optimization

Monitor campaign performance in real-time, providing actionable insights.

Champion a data-first approach, using CLV (Customer Lifetime Value) and behavioural data to refine targeting strategies.