Paid Media Strategist, iLawyer Marketing
About iLawyer Marketing
iLawyer Marketing, an EverService company, is the premiere digital marketing agency for law firms in the U.S. We specialize in helping our clients generate more leads and signed cases through smarter SEO, better paid search campaigns, and by creating websites that focus on maximizing conversion rates.
Summary of Position
We are seeking a talented and experienced Paid Media Strategist to join our digital marketing team. In this role, you will strategize, implement, optimize, and monitor effective paid media campaigns across various platforms, You will be responsible for driving traffic, leads, and conversions for our clients in the legal vertical. The ideal candidate will have a proven track record of success in Paid Media legal advertising, a strong data-driven and analytical skillset, and the ability to thrive in a fast-paced environment.
Responsibilities
- Create, manage, and optimize paid media campaigns for clients in the legal industry on Google, Bing, Meta, and other ad networks
- Monitor the pacing of paid media campaigns to ensure no under or over delivery
- Report performance metrics to stakeholders, including strategy recommendations to improve performance
- Conduct competitive client research to position iLawyer Marketing clients ahead of their competitors
- Provide support to internal stakeholders as it relates to relevant paid media requests
- Conduct keyword research and ad copy development to support campaign objectives
- Collaborate with team members to brainstorm and implement innovative campaign strategies
- Stay up-to-date with industry trends and best practices in paid media
- Support the Paid Media Director in day-to-day campaign management tasks
- Assist with ad hoc projects and additional job duties as assigned by management