Integrated Marketing Coordinator, PR & Partnerships

Scentbird is seeking an Integrated Marketing Coordinator who will focus on 360 Integrated Marketing Activation, Development and Execution, PR & Partnerships based in the NYC-area. This role will be pivotal in enhancing our brand presence through strategic public relations initiatives and collaborative digital partnerships and licenses.

What You’ll Be Responsible For:

• Support the Development and Execution of 360° Integrated Marketing Campaigns, ensuring alignment across PR, partnerships, social, CRM, and on-site channels to deliver cohesive, high-impact launches
• Driving Reach and Awareness: Assist in development and implementation of a comprehensive PR & Partnership strategy that aligns with our company-wide goals, enhancing our brand presence in key markets.
• External Agency Management: Partner with our external PR agency as well as any Partnership, and Licensing-related teams, ensuring alignment on objectives, timelines, and deliverables. Coordinate the creation and distribution of press releases, media kits, and pr mailings to effectively communicate product launches and brand initiatives.
• Event Coordination: Assist in the planning and execution of in-person events, press and influencer activations, and other promotional activities to enhance brand visibility and engagement.
• Reporting and Analysis: Gather and analyze data to assess campaign effectiveness, providing insights and performance metrics to both Scentbird leadership and the agencies for continuous improvement.
• Administrative Support: Lead product sampling and shipment tracking, organize meetings with key cross-functional teams, and ensure alignment on activations. Support in management of vendor payments and budgets related to activations.
• Research and Outreach: Identify and reach out to potential partners and collaborators that will help us reach new audiences. Create and maintain internal media lists and help build relationships with influencers and editors.

What We’ll Love About You (personality traits):

• You are goal-oriented and have strong project management skills, with the ability to handle multiple projects and tasks. 
• You’re a strong communicator and team player who collaborates well with cross-functional teams, and invites straightforward feedback with a plan to implement it.
• You bring positive, healthy energy to the company and thrive in a collaborative organization, leaving drama and excuses at the door.
• You are flexible and can adapt well to changing needs and priorities, pivoting to achieve deadlines in a fast-paced environment.

What You’ll Need to Have:

• A Bachelor’s Degree, ideally focused in Marketing, Media, or Communications, or comparable work experience
• A minimum of 3 years experience working in PR, Account Management, or Operations
• A collaborative, positive, and flexible attitude
• Experience or interest in fragrance or beauty preferred