Opportunity Generation Specialist
Opportunity Generation Specialist
Efficient Engineering is when a PLAN becomes EPLAN
EPLAN Software & Services LLC provides software and service solutions in the fields of electrical, automation, and mechatronics engineering. The company develops one of the world’s leading design software solutions for machine and panel builders. We continually evolve the business with help from our Marketing, Sales, and Professional Services Teams as we grow our presence in the North American Markets. Eplan is accelerating its transition towards cloud-enabled engineering platforms and integrated digital engineering ecosystems.
Overview
We are seeking motivated, energetic Opportunity & Lead Generation Specialists to support our Sales team by identifying high‑quality prospects, generating new business opportunities, and coordinating meetings that help drive pipeline growth. This role is essential to expanding our market reach and ensuring our sales team is positioned for success.
Compensation: $65,000 – $85,000 – $100,000 + Commission
Key Responsibilities
Prospecting & Outreach
- Conduct outbound cold calls, emails, and other outreach to targeted prospects.
- Identify and qualify potential customers based on predefined criteria.
- Communicate the value of our solutions clearly and professionally to generate interest.
- Create and maintain accurate lead, contact, and opportunity records in Salesforce.
- Update activity logs and ensure data integrity across all CRM entries.
- Follow up on marketing-generated leads to push them through the early stages of the pipeline.
- Schedule discovery calls and qualified meetings for the Sales team.
- Ensure seamless handoff by providing complete and detailed notes in Salesforce.
- Manage calendars and align meeting timing across internal account managers and external prospects.
- Work closely with Sales, Marketing, and Account Management to ensure a unified prospecting strategy.
- Provide feedback on lead quality, messaging effectiveness, and common prospect objections.
- Help develop scripts, outreach sequences, and best practices to improve conversion rates.
- 1–3 years of experience in lead generation, sales development, telemarketing, or similar outbound role.
- Strong communication skills — confident, clear, and persuasive over the phone and email.
- Experience using Salesforce (or similar CRM) to manage leads and activities.
- Comfortable making high volumes of outbound calls daily.
- Ability to work in a fast-paced environment while managing multiple tasks.
- Organized, detail-oriented, and driven by metrics and results.
- Experience in B2B sales or SaaS environment.
- Understanding sales methodologies such as BANT, MEDDICC, or SPIN.
- Number of qualified leads generated.
- Conversion rate from outreach to meeting.
- Number of qualified meetings set for Sales.
- Salesforce data accuracy and activity levels.
- Contribution to pipeline growth and revenue goals.