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TikTok Shop - Category Strategy Manager, Collectibles & Luxury Resale

Work from home Full-time role Hiring

TikTok is the leading destination for short-form mobile video, and they are seeking a collaborative and strategic thinker to drive category growth in the Collectibles and Luxury Resale sector. The role involves developing category strategies, driving marketing and user growth, and leading external partnerships.

Responsibilities

  • Develop category strategies covering rules/policies, supply health, product structure, and competitive positioning
  • Drive category marketing and user growth strategies across LIVE, short videos, and affiliate
  • Lead external partnerships with grading firms, authentication providers, major dealers, and resale ecosystem partners
  • Work cross-functionally with Product, Ops, GNE, Risk, and Marketing to deliver category roadmap and solve structural bottlenecks

Skills

  • 1+ years in strategy, category management, marketplace operations, or consulting
  • Strong analytical and problem-solving skills; ability to build frameworks and influence cross-functional teams
  • Excellent communication and stakeholder-management skills
  • Familiarity with authentication, grading, condition attributes, and resale workflows is a plus
  • Experience in collectibles, luxury resale, or high-value secondary markets preferred

Benefits

  • Medical, dental, and vision insurance
  • 401(k) savings plan with company match
  • Paid parental leave
  • Short-term and long-term disability coverage
  • Life insurance
  • Wellbeing benefits
  • 10 paid holidays per year
  • 10 paid sick days per year
  • 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Company Overview

  • TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance. It was founded in 2003, and is headquartered in Los Angeles, California, USA, with a workforce of 10001+ employees. Its website is https://www.tiktok.com.
  • Company H1B Sponsorship

  • TikTok has a track record of offering H1B sponsorships, with 979 in 2025, 601 in 2024, 387 in 2023, 322 in 2022, 133 in 2021, 72 in 2020. Please note that this does not guarantee sponsorship for this specific role.
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